Exhibitions & Events Australia

End-to-end Campaign Management (Marketing Manager)

Rotating Home Shows, MindBodySpirit Festivals + EveryWoman Expos
Across Melbourne, Sydney, Brisbane + Perth

Event lead up campaigns (B2C) with the objectives of selling tickets and ultimately increase attendance.

Exhibitor prospect eDMS (B2B) (lead generation)

Exhibitor communications eDMs

Mailchimp, Zoho, Salesforce Marketing Cloud.
Strategy, management, content creation and paid campaigns.

To drive website traffic and convert tickets (free and paid events).

Paid ad campaigns - Event lead up campaigns. Using reach, awareness, traffic and conversion objectives.
Audience creation and uploading for ad sets.
Content creation for ads - static, video assets, using a range of device and platform placements.

Influencer outreach and management, pre-event, onsite and post event.

Manage budgets per event, and off season campaigns.

Meta Business Suite, Facebook Ads Manager, Instagram, TikTok, Youtube, Twitter, Pinterest, Tribe, LinkedIn (B2C).
Creating graphics, videos and other assets to use throughout the campaign across several communication channels.

Adobe Creative Suite (InDesign, Illustrator, Photoshop, Lightroom), Final Cut Pro, InShot, Canva and more.
Use of ticketing software to set up events, track registrations and attendance for reporting and analysis.

Lüp, Eventbrite.
Database growth through ticket sign ups and digital marketing communications/channels.

Design, production and sends.

Mailchimp, Salesforce CRM.
managing pre-event and onsite media, PR, influencers, celebrity speakers.

Meltwater, PR lists.
Ideation and creation of features for the events, alongside the event coordinating team.
Marketing ad sales, door prize sponsorships, stage name sponsors, event partners.
Updating websites for each upcoming event.

Tracking, analysing and reporting visitor traffic trends.

Wordpress.
Search, Gmail and display ads.

Google Ads, Google Analytics.